![]() Songs that go viral on the app, no matter when they were first released, often end up charting on the Billboard 100 or Spotify Viral 50. Over the last few years, TikTok has cemented its role as king-maker in music. It just helps ignite the main version even more." "When Tristan does a remix, we take it to market. "These kids probably heard Sam Smith for the first time in their life when they heard Tristan's version," said Nima Nasseri, the A&R lead for UMG's music strategy and tactics team, whose division hires creators like Olson to work on remixes. Smith posted a TikTok celebrating the song's revival using Olson's remix, and the artist and his record label Universal Music Group (UMG) cleared the rights for Olson's "I'm Not The Only One (Sped Up)" version to appear on streaming apps like Spotify. Tristan Olson, a 20-year-old college student and music producer, uploaded a sped-up version of the track on August 12 that went viral, appearing in more than 289,000 videos on the app (Smith's official version has been used in around 12,000 videos in comparison). In the middle of August, music artist Sam Smith's somber 2014 ballad "I'm Not The Only One" reentered Spotify's top 200 chart nearly a decade after its release.Īs with many other music trends in 2022, the song's resurgence can be traced back to TikTok. The deluge of user-uploaded tracks can create new opportunities for artists to engage with fans.It's led artists and labels to embrace sped-up and slowed-down versions of songs as promotional vehicles.TikTok users are increasingly finding new music through song remixes and mashups.
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